Internationalisation

We live in a globalised and international world and this trend is set to continue. Size alone is no guarantee of success, we can see this in the USA: as the market share of the three giants – Anheuser Busch, Miller and Coors – grew, so too did the number of microbreweries and brewpubs. Globalisation therefore offers small and medium-sized breweries additional opportunities. Our company is available to support brewers in developing successful export strategies. The primary requisite for this support already exists, namely a good product that guarantees a high quality, regardless of the brand: German beer.

THE BREMEN BEER COMPANY has a solid international network of strong importers throughout the world. We establish contact with these importers and advise brewers on choice of country and on defining and implementing their marketing activities. Our knowledge of markets and our expertise can help to ensure a successful international presence. Legal issues such as the relevant country code on labels and the correct choice of carton are crucial in achieving a successful entry into a market. Talk to us and exploit the available sales opportunities for above-average product profitability. The export business can be a profitable one!

THE BREMEN BEER COMPANY mentors breweries such as Welde, Ratsherrn and Alpirsbacher in the area of internationalisation.